All mum wants for Christmas is an iPad, finds study


IF you were hoping to save some money this holiday season, think again.

It’s going to be one expensive Christmas for at least half the country.

Fifty per cent of Aussie mums said they wanted an iPad for Christmas, according to a recent study.

Research and marketing company Mums Now interviewed 1050 mums and found that 62 per cent that owned their own business wanted an iPad for Christmas.

Only five per cent of mums that owned their own business didn’t include an iPad on their wishlist. The other 33 per cent already owned an iPad.

Forty-three percent of mums who weren’t self employed – that were either unemployed or worked for a company – wanted an iPad and 33 per cent already owned one.

The survey also found that 80 per cent of mothers used laptops as their primary device, followed by iPhones which came in at 62 per cent.

But is an iPad pushing the limits of our Christmas budget?

One 37-year old policy advocate from Canberra told News Ltd that an iPad was far too expensive a present to either give or receive on Christmas.

“I have sexually transmitted debt,” the woman, called Belinda, joked – referring to her children and divorce settlements.

“As a person who grew up in less than affluent circumstances, anything over $50 is a big present for a single person.”

Belinda said she splurged on expensive gifts like iPhones and Wii gaming consoles for her kids but said she would feel uncomfortable if someone purchased her an iPad for Christmas.

Louisa Claire, a 31-year-old mother of three and founder of Melbourne blogger engagement company, Brand Meets Blog told News Ltd that it made sense that many working mums wanted an iPad for Christmas because they might not be able to afford one, even as a business expense.

“In terms of the blogging world, iPads are really in hot demand,” she said.

Ms Claire said iPads were equally useful as a work device as it was for keeping the kids amused.

“Most mums if they don’t have one, want one – and that’s not just working mums.”

Freelance journalist, Mary Gardner told News Ltd that her family had a $50 cap for Christmas presents.

“$100 max,” she said.

“We always get each other things we need.

“I just don’t like collecting stuff I don’t need.”

Ms Gardner said her family wrapped their Christmas presents in newspaper, and that her daughter made hand drawn cards.

At least half of them are expecting a square shaped box in their stocking this Christmas.


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